I’ll be honest: I’m not someone who lives on the cutting edge of technology.
But I use AI every day. It runs my website. I don’t pay anyone to manage it anymore.
So when people ask me where AI fits in a physician practice, here’s where my head goes.
A lot of clinicians are worried about AI. That’s understandable. They’ve spent a dozen years or more learning to do what they do, and they’re rightly skeptical that software can do it.
I agree with them. For me, the clinical side isn’t where I’d start.
I’d start in the back office.
Billing. Coding audits. Productivity analysis. Scheduling. The website. The repetitive administrative work that eats staff and physician time every single week.
That’s where AI can give time back without touching the exam room.
But there’s a catch, and I’ve written about it before: technology doesn’t fix a process nobody has defined. If your billing workflow is a mess, AI will just make the mess faster.
So the order matters:
Define the work.
Fix the process.
Then let technology take on the repetitive parts.
And judge it by one thing: how much time did it give back to your people?
Not how many features it has. Not how impressive the demo was.
Where would an hour a day of time back make the biggest difference in your practice?
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